A Curated Satellite Fair · Basel Art Week
14 — 21 June 2026 Basel Art Center

THIS IS NORMAL · art kyiv

Edition

1.0

ART KYIV BASEL · Inaugural

Dates

14 — 21 JUN

Eight days · Main opening 14 June

Selection

12 GALLERIES

Invitation-led · Curatorial alignment

Selection over submission Quality over scale Curatorial framework, not booth rental Encountered, not consumed Selection over submission Quality over scale Curatorial framework, not booth rental Encountered, not consumed

Normal is the new exotic.

A statement of intent

In an art economy driven by constant exceptionality, stable attention has become the scarce resource.

THIS IS NORMAL creates the conditions in which collectors stop, curators linger, and works are encountered — not consumed.

A boutique, curated fair inside the Basel Art Week ecosystem.

THIS IS NORMAL is designed for focused presentations by contemporary galleries — prioritising curatorial coherence, strong artistic positions, and meaningful engagement with collectors and institutions. The platform builds on ART KYIV's curatorial foundation, bringing international artistic research into the Basel context.

ART KYIV — curated gallery environment with artworks and sculptures
ART KYIV · previous edition · curated booth environment
01

Curated

Selection over submission. Twelve galleries by invitation.

02

Selective

Quality of audience over scale of attendance.

03

Context-driven

Curatorial framework, not booth rental.

Basel Art Week is the most concentrated gathering of international art capital in Europe.

70K+

International visitors during Art Basel Week

290+

Galleries at Art Basel and satellite fairs

4K+

Active collectors, curators & advisors

Within that density, THIS IS NORMAL operates as the counter-signal: a curated, quieter room inside a week of spectacle — where collector attention can stabilise.

The fair does not illustrate a concept. It creates conditions in which attention can stabilise.

I.

Sensory

Through sound and silence

Atmosphere treated as a material — not a backdrop.

II.

Spatial

Pacing and proximity

Booths designed for sustained presence, not rapid turnover.

III.

Attentional

Material and duration

Work encountered — not scanned. Dialogue, not transaction.

Five formats. One coherent cultural narrative across eight days.

01

Curated Gallery Presentations

Twelve galleries, invitation-led, thematically positioned.

02

Thematic Curatorial Sections

Cross-gallery works grouped by curatorial thesis.

03

Talks & Collector Dialogues

Structured conversations between curators and collectors.

04

Interdisciplinary Formats

Sound, text, performance — beyond the object.

05

Invitation-Only Previews

First-look access for committed collector circles.

Main Opening

14 JUN · 2026

Public & VIP Program

15 — 21 JUN

Cross-City · Art Kyiv Spring

6 — 10 MAY · Kyiv

Who is in the room.

Audience is curated with the same rigour as the galleries. Invitation-led access, no general ticketing, no foot-traffic padding.

01

International Collectors & HNWI

Active buyers present in Basel during Art Week

02

Patron & Collector Circles

Switzerland, Germany, UK, US, Gulf

03

Curators & Museum Professionals

Acquisition and biennale decision-makers

04

International Press

Art press with Basel Art Week accreditation

05

Art Advisors & Foundations

Representing private and institutional budgets

06

Cultural Institutions

Kunsthalle, foundations, biennale commissioners

Four structured formats across eight days.

Designed to build long-term relationships — not one-time exposure.

01

Private Collector Dinners

Intimate, curated, 12–20 guests. Curator-hosted, on Wednesday and Friday.

02

Invitation-Only Previews

First-look VIP access before the public opening on 14 June.

03

Curated Networking Receptions

Galleries · curators · advisors · institutions. Daily from 18:00.

04

Morning Collector Sessions

Professional briefings 09:00–11:00 — minimum crowd, maximum focus.

700metres from Art Basel

Venue

Basel Art Center

Rebgasse 31
CH-4058 Basel

Proximity

Art Basel · Messe Basel 7–10 min walk
Kunstmuseum Basel 12 min walk
Fondation Beyeler 25 min · tram 6

Positioned in the primary flow of Basel Art Week — without the scale-noise of a major fair.

Basel map — Art Basel Week 2026 · Basel Art Center to Messe Basel
Basel, Art Basel Week — June 14–21, 2026.

Only 12 galleries.

Each booth is individually enclosed — the architectural condition for the sustained-attention model the curatorial framework is built on.

Fifty-plus combined years in international art fair practice.

Tetiana Mironova

President & Founder

20+ YRS

Institutional partnerships · VIP and collector relations · founder of ART KYIV

Anna Avetova

CEO

12+ YRS

Art management & strategic development · international fair coordination · Zurich–Kyiv

Matthias Rüthmüller

Technical & Production Director

20+ YRS

Basel-based · production supervision across major Swiss exhibitions

Valeria Samoilenko

Program Lead

5+ YRS

Curatorial programming · cross-disciplinary formats · public program architecture

We are selecting 12 Galleries.

— 01

Request Review

Brief reply with proposed artists and booth preference.

— 02

Curatorial Alignment

Fifteen-minute call with the curatorial team.

— 03

Invitation Issued

Participation terms and curatorial confirmation.